What exactly does AIDA stand for? Attention, Interest, Desire, and Action. When creating a webpage, these four things should always be in our mind. When a reader comes to our webpage, we want to catch their attention immediately. Maybe this is by an image on our page, or the way the page is set up. We want our reader to have an interest in our page, and we want them to have a desire to continue looking at the page. Finally, there needs to be some sort of call to action. Whether this be a contact button, or a social media link, the reader needs to know that they can do more than just look at the page.